Words by Ed King / Pics by Grant Archer – with screenshots from the film by Chris Neophytou
(Ed’s note – the Oct/Nov printed edition of Erdington Local has a cover story interview with Joe Cook, giving you a one on one insight into the inspiration behind the ‘Odeington’ poem. To be the first to get our monthly newspaper through your door email: [email protected])
Erdington born poet and spoken word artist, Joe Cook, has penned a special poem celebrating the modern day lives and achievements of people from Kingstanding to Castle Vale.
Now set to music with a specially commissioned video, ‘Odeington’ gets its online release on 17 October – available to steam on YouTube and other online media platforms.
The video to ‘Odeington’ was shot by Erdington artist, photographer, and filmmaker Chris Neophytou, making the creative collaboration a very local love letter to the place the people behind it call home.
Challenging the too often held view that Erdington is “all kind of hot spot here, think it’s just gun shot here, police line do not cross here”, Cook uses razor sharp rhyme to champion the litany of success stories that have come – and continue to come – from in and around the B23 and B24 postcodes.
But first, Cook gives Erdington’s array of international cuisine a roll call of appreciation, from the “smell of jerk chicken rice and pea, drifting through the air of B23” to the “Pane and Vino family, favourite dish of Pavarotti” that run an intimate restaurant on Gravelly Lane.
MMA champion Leon ‘Rocky’ Edwards gets a few verses of recognition, for his “jab from Jamaica, a back hand from Brum” and inspirational career that saw him crowned UFC Welterweight Championship in 2022.
Erdington’s own international clothing brand Hoodrich, who’s founder Jay Williams went from designing and selling just 30 t-shirts to “a fabric mantra” worn across the world, is another local success story Cook is keen to remind us of. Hoodrich celebrates it’s 10 year anniversary in 2024 and is now sold in over 1000 outlets across 24 countries.
Kingstanding’s Jilted Royalty clothing label, launched by local lad Jay Read with sales stretching across the Atlantic, also gets celebrated – with Cook sporting one of the B44 born limited edition t-shirts in the ‘Odeington’ video.
And whilst no homage to Erdington would be complete without a look back at the rock legends who cut their teeth at the renowned Mothers music club, Cook is quick to remind us to look forward too – listing the modern musicians who are putting Erdington on the international map.
Lady Sanity, Mist, Ashley Allen, Rueben Reynolds… as Cook warns and champions, “we can’t spend our days spinning soundtracks, throwbacks, staring at blue plaques, we’ve got to welcome the next acts.”
Born and raised in Stockland Green, Joe Cook’s family represent the diaspora that has made so many UK towns and cities rich and diverse, with his lineage hailing from Britian, Malta, and Ireland.
Commissioned by Ceol Agency to pen a poem that celebrates Erdington, as part of the St Barnabas Church bicentennial celebration, Joe Cook wanted to use his creative talents to champion the constituency in a modern context – tired of the “Erdington expats” who attack the area from outside.
Joe Cook is a celebrated local creative who has also worked on many arts and community engagement projects, including The GAP Arts Project, City of Colours, and Soundlounge with B:Music.
Ahead of the online release of ‘Odeington’, Cook told Erdington Local: “I think the idea of being a laureate, or in the West African tradition of a griot, or folk music, it’s all about that localisation and communities – and art should try and serve the community as best as possible. And these are the best kind of examples of what poetry should be, to me.
“From my experience of work on a grassroots level in the community, I’m most proud of are the little everyday things, like people helping people on the school run. Or people checking in on their neighbours, bringing the food round when they’re struggling.”
He adds: “I think North Birmingham is forgotten about in a lot of ways, economically and whatever, and I think one of the amazing things about Erdington is that people do have each other’s back and do try and help each other. And that’s what I’d want to shout about more.
“We haven’t got this big infrastructure, we haven’t got these big community hubs. But there’s these little pockets of grassroots activities that make a big impact on people’s lives. And that’s what I’d want to shout about more.”
‘Odeington’ – written and performed by Joe Cook, film by Chris Neophytou
For more on Joe Cook visit www.jcrhythmandpoetry.bandcamp.com or follow him on Instagram at www.instagram.com/joecook349
For more form Chris Neophytou visit www.linktr.ee/chris_neophytou