Tag: NB:ER

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COMMUNITY ANCHORS: Unleashing local talent!

Words by Afzal Hussain – Chief Officer, Witton Lodge Community Association

We know there are many economic issues and challenges facing our local communities, not least through this current cost-of-living crisis. We also know there is huge talent and untapped potential in Erdington, coupled with major developments that will create hundreds of jobs and apprenticeship opportunities.

At Witton Lodge Community Association, we are passionate about building on the strengths of our local communities, unleashing talent and creating a strong local economy that benefits our residents and local businesses.

The North Birmingham Economic Recovery (NB:ER) Board is a really solid partnership, chaired by Paulette Hamilton MP, and through this Board we’re seeking to build a permanent bridge between jobs, investment and opportunities AND the needs, hopes and aspirations of our local residents.

By way of example, this means working hard to support our local residents into jobs with Amazon, at the Peddimore site. Beyond this, there are many more opportunities with HS2 and other employers in Erdington and North Birmingham.

We also know that some people are keen to setup their own businesses, and locally there just isn’t the space or support available for our budding entrepreneurs. We have been working hard over many years to transform the former Erdington Swimming Baths into a state-of-the-art Enterprise Hub… and we are expecting a positive announcement from Birmingham City Council that will bring this another step closer.

So, if you’re a resident looking for work, wanting to enhance your skills or would like any more information about the enterprise facility, then do get in touch with us.

For more on Witton Lodge Community Association, visit www.wittonlodge.org.uk

Witton Lodge Community Association is a key partner in the Erdington Local COMMUNITY ANCHORS programme, supporting independent local and community journalism.

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COMMUNITY ANCHORS: NBER Business Engagement & Growth workshop at Perry Common Community Hall

Words by Steve Sharma / Pics supplied by Witton Lodge Community Association

The latest North Birmingham Economic Recovery (NB:ER) Group Business Engagement & Growth workshop provided invaluable insight into the importance of strategic marketing and branding.

Hosted by Witton Lodge Community Association and held at Perry Common Community Hall in January, attendees learned how to coordinate and implement outbound and partner marketing as well as the value of Public Relations and Branding.

A series of presentations also examined why effective marketing is a crucial part of any business plan and how emotions and meaning behind branding have an enormous impact on the success of marketing.

Formed in response to Covid-19 to support both businesses and individuals recover from the pandemic, the latest NB:ER workshop was part of the group’s continuing commitment to ‘creating effective routes into skills training and sustainable jobs for those currently facing barriers and/or exclusion.’

Guest speakers included Lyndsey Thomas and Heidi Salmons from IM Properties and Winvic Construction, who engaged with the audience to draw out the concept and power of branding.

“It was a pleasure to deliver and be a part of the latest NB:ER Business Engagement & Growth workshop talking to attendees about how consistent and genuine marketing, branding and social value are essential components of a successful business,” said Lyndsey.

“The attendees were really engaged and interacted throughout our session asking considered questions and making valuable connections with other small businesses during networking in between presentations and after the session – a well organised event by the NB:ER team!”

Emma Rhymes from Winvic Construction talked about how to use CSR and Social Value to grow your business while Linda Jones, from the Salus Fatigue Foundation, spoke about the journey of a local successful enterprise.

NB:ER coordinator, Jobeda Shahed, said feedback from those attending the workshop was very positive.

“It was great to see so many people taking part, with many commenting on how they picked up useful tips on how to create meaningful and impactful marketing,” she said.

“Thank you to everyone who attended and supported the event, especially our partners for their great presentations.”

The North Birmingham Economic Recovery (NB:ER) Group is formed of businesses and institutions with a vested interest in North Birmingham, including Aston Villa Foundation, IM Properties, BMET, and Witton Lodge Community Association.

The NB:ER Task Force is chaired by Erdington MP Paulette Hamilton, who took over the role after the passing of Jack Dromey MP – who was a ‘driving force’ behind the group’s inception.

NB:ER is further endorsed by West Midlands Mayor Andy Street and supported by the West Midlands Combined Authority, who are a member organisation to the group.

For more on the North Birmingham Economic Recovery (NB:ER) Group & Plan, visit www.northbirminghameconomicrecovery.co.uk

For more on Witton Lodge Community Association, visit www.wittonlodge.org.uk