NEWS: Chester Road manufacturer and disability employer featured in King Charles III commemorative album

Words by Kevin Emery & LOCAL AMBASSADORS / Pics supplied by Shelforce

Shelforce, a Chester Road based window and door manufacturer, has been featured in a special 75th birthday commemorative album for King Charles III.

The Erdington company was founded in 1836 and is committed to ‘employing and training those with disabilities’.

Earlier this year, Shelforce was presented with The King’s Award for Enterprise in Promoting Opportunity (through social mobility) after His Majesty the King approved the Prime Minister’s recommendation that the Erdington company be recognised in the inaugural King’s Award for Enterprise.

The Erdington based business has now been further recognised in the new book King Charles III: The Leadership and Vision of a Modern Monarch, launched at Claridge’s in central London on His Majesty’s 75th birthday earlier this month.

Published by St James’s House and royal biographer Robert Jobson, the fully illustrated and beautifully presented hardback book charts Charles’s life, from his role and responsibilities as the Prince of Wales, to his accession and coronation as king.

The special celebratory publication also highlights examples of achievement and progress across social, cultural, technological, and commercial spheres.

Howard Trotter, Shelforce’s Business Manager, met King Charles III at a royal reception hosted by His Majesty the King at Buckingham Palace for all Kings Award for Enterprise winners.

Mr Trotter said: “It is an unbelievable honour for Shelforce to feature in such an important and historic book in the year of the King’s coronation, and we are delighted to represent the local community of Erdington.”

Located at Erdington Business Park, off the Chester Road, Shelforce provides a place where people with mental or physical disability can thrive in employment and produce high quality products in a competitive market.

First established in 1839, the organisation was set up as part of the Royal School for the Blind to provide visually impaired people with paid employment and training – originally producing items such as brushes, baskets, and mats.

Relocating to Erdington in 1981 and changing its The City of Birmingham Sheltered Workshops of the Disabled in Erdington, a wider brief was established to begin employing people with different disabilities.

Eventually changing its name to Shelforce, after working with Coventry University, the local manufacturer was officially opened by The Princess Royal, HRH Princess Anne in 1984 – expanding its operations to include bed manufacturing, engraving, and woodwork, and making gates and fences for Birmingham City Council.

For more on Shelforce visit www.shelforce.com