NEWS: Erdington dealership to host Birmingham’s only “first look” at Volvo’s new electric car

Words by Ed King / Pics supplied by Paul Rigby and Ed King

An Erdington car dealership has been selected as the only place in Birmingham to host a special “first look” at Volvo’s new electric car, the Volvo EX30.

On Saturday 9 and Sunday 10 September, Paul Rigby Volvo on Chester Road will be unveiling the new fully electric SUV, as the Swedish car giant’s latest non fossil fuel model tours the UK in a series of special showcase events.

Alongside two days in the second city, Volvo will be touring the EX30 in Belfast, London, Newcastle, Leeds, Edinburgh, and a limited selection of other outlets – hand picking only one dealership in each location.

For two days only,  drivers in Erdington and wider Birmingham are invited to have an exclusive preview of Volvo EX30, Volvo’s smallest electric SUV, with a specialist offering 1-2-1 insight and advice on the new model.

Available to order since 7 June the EX30 will be ready to drive in early 2024, with prices starting at £33,795.

Having received positive reviews from car focused and industry publications since it’s release, Car Magazine described the Swedish manufacturer as ‘bringing out the big guns when it comes to design, technology on board’ for the Volvo EX30 – alongside praising it’s ‘interior design… full of clever details’, environmentally friendly build, and pricing.

Click here to book a place to view the Volvo EX30 at Paul Rigby Volvo on Chester Road.

Home to the Jaguar Landrover Castle Bromwich plant, now owned by the Indian based automotive manufacturing giant Tata Motors, Erdington has long been synonymous with car manufacturing.

Although the North Birmingham constituency was denied the chance to once again be a leader in the automotive industry when Tata bosses announced they would establish their new £4bn ‘giga-factory’ in Somerset, despite initial indications Erdington or Coventry would house the battery building facility.

The Paul Rigby group is an independent family run businesses with dealerships in Solihull, Redditch, Stourbridge, and Birmingham – with its ‘flagship purpose-built premises’ situated on Chester Road in Erdington since 2013

A self-declared ‘eco conscious business’, Paul Rigby’s website further states ‘when time and consideration was taken on our next environmental steps the solution was clear, electric cars were the way forward.’

Andy Kirkham, Sales Director at Paul Rigby Birmingham, said: “We’re delighted to be hosting the brand-new EX30 and look forward to welcoming Birmingham drivers along for a first look at this stunning new car.

“The EX30 offers all of the premium quality, safety and sustainability associated with Volvo Cars, in a convenient, compact and affordable package.

“We welcome Birmingham drivers to pop into Paul Rigby Birmingham to see the small but mighty EX30 and chat to our friendly team of experts, or to book a timed slot to have a more detailed preview of the car with a Volvo Specialist.”

To book a place to view the Volvo EX30 at Paul Rigby Volvo on Chester Road, on Saturday 9 or Sunday 10 September, visit

For more on the Paul Rigby group visit