Erdington High Street has been known as a crime hotspot for several years, with endemic shoplifting underpinning broad daylight drug dealing and a rouges gallery of anti-social behaviour.
But it used to be different, very different. It used to be known as one of Birmingham’s most vibrant retail hubs, with thousands of confident shoppers and respected national brands clamouring for frontage.
Now West Midlands Police have launched Operation Fearless and are set to invest over 20 new officers and £880,000 to tackle criminality on and around Erdington High Steet.
Erdington Local attended the maiden voyage of this ambitious new policing strategy, asking just what impact it hopes to make in the once proud and prominent Erdington Town Centre.
“We’ve only been up and running since the end of November and we’ve already banned two prolific shoplifters,” explains West Midlands Police Chief Constable Craig Guildford, standing on the sun warmed steps of Villa Park at the official launch of Operation Fearless – a slow tide of media and local partners drifting into the conference room below.
“It’s already working quite well and on the back of the prosecutions, with the support of the Crown Prosecution Service, we’ve got a court order which bans [the shoplifters] from the High Street. Now that’s a really good success.”
Chief Constable Guildford is a no-nonsense copper, with a calm and authoritative air, and a look that would not be out of place in a Sergio Leone Western. After becoming the region’s top police officer he reportedly broke up a fight on Bearwood High Street whilst off duty getting a coffee.
Guildford was brought into post in December 2022, appointed by Police and Crime Commissioner Simon Foster, with a mandate to bring back robust community policing, and terms like ‘working with local partners’ and ‘local police presence’ have peppered documents that have come from his office ever since.
Indeed, the first-person introduction to the West Midlands Police Neighbourhood Policing Ambition strategy, which sets the local operations aims until 2026, states how ‘affinity and pride in local teams helps us tackle criminality’ before confirming they will ‘listen to and work with the public, partners, voluntary groups… to protect local people and places.’
But Erdington High Street has been arguably a failed case study in community cohesion, with revolving door Sergeants and stripped back public patrols doing little to quell the growing frustration of both local residents and business. And even less to reduce the crime statistics, which UKCrimeStats places at one of the worst in Birmingham – beaten only by Ladywood, Hodge Hill, and Perry Barr.
And the apathy in reporting crimes, especially from the frustrated at best and frightened at worst retailers on the High Street, could nudge these numbers even higher, with many calling for the reopening of the Erdington Police Station front desk and giving up on their unanswered calls to the 101 and 999 emergency numbers.
It’s a problem across the region, and Chief Constable Guildford admits when he took on his role West Midlands Police were “very poor at answering the telephone, compared to lots of police forces.” Around the same time, prominent Erdington retailers were reporting being on hold for up to an hour when trying to report crimes by calling 101.
Thankfully, the average response time for WMP call handlers has dramatically improved, with 101 at 10 seconds and an almost immediate pick up for 999 emergency calls.
Proud of this “radical shift”, Chief Constable Guildford further urges people to “get the phone picked up, let us know, or stop one of the bobbies that are walking past.” The equation is simple, he says: “We need to know what’s happening to be able to act on it; we’ve got the resources to do it, and we want to be doing it more and more.”
“But first and foremost,” he continues, when quizzed about the arrest to prosecution ratio many retailers feel has also waned on Erdington High Street, “there has to be a consequence; if you prolifically shoplift, you need to be going to court, and the courts need to be determining your future.” And cue the quote used in our headline.
Operation Fearless officially launched on Tuesday 7 January, but it’s team of 20 officers – who have been recruited, according to WMP, for their “very diverse skill set” – have been operating for several weeks. Indeed, the Sutton Coldfield and Erdington Chief Inspector, Shameem Ahmed, was seconded to give the new policing initiative some valuable local knowledge.
It follows the briefly flouted Operation Skybridge, which started throwing extra police presence across the constituency in October 2024 – making some arrests, grabbing some headlines, and starting a slow ebb of public praise on social media.
But why now, and why Erdington? “I think it’s probably fair to say I’ve been to Erdington High Street more than any other high street in the entirety of the West Midlands,” tells Police and Crime Commissioner Simon Foster, mirroring a point Erdington Local is often quick to make too.
“I’ve attended resident’s meetings, I’ve been on Erdington High Street with the Street Pastors, with West Midlands Police, with [Erdington Local], and attended numerous resident’s meetings. So, I’ve listened; I’ve heard about the challenges and the impact that the crime and anti-social behaviour on Erdington High Street has had and today is about taking the action that is necessary to address those issues.”
But really, why now? What has been the tipping point to push for this extra policing attention in Erdington Town Centre?
“In terms of ensuring we can launch Operation Fearless immediately I am investing nearly a million pounds of proceeds of crime – seized from criminals,” explains Foster, identifying the curious irony of modern day police funding, that raids made from one end of the High Street will fuel patrols at the other. And if the proceeds of crime cookie jar was always within reach, are we not a little late with our sticky fingers?
But as Erdington MP Paulette Hamilton states at the opening of her speech, to a room of around 150 delegates from local community groups, stakeholders, referral agencies, and citywide partners, “Thank God. We’ve got a New Year [and] we’ve finally got some [police] work going on in Erdington that is so, so, so overdue… high streets are the heartbeats of communities, and if we don’t have our high street, we lose our community.”
And about three miles north of the high-ranking officials and back slapping hyperbole, sits Erdington High Street – the wounded animal stuck in a poacher’s trap.
For those of you who don’t know, and to remind those may find it hard to remember, Erdington Town Centre was once one of the busiest retail hubs in Birmingham – boasting national brands from Woolworth to Marks and Spencer and thousands of confident shoppers. A fall from grace that makes today an even sadder reality.
But since October last year, when Operation Skybridge set the foundations for Operation Fearless to build on, the High Street both looks and feels better. And areas where you could once buy everything from weed to crack, in the doorway of a family supermarket, are now empty, with the dealers not just moved but gone completely.
“I have noticed the difference so much it’s unbelievable” tells Averil Keatley, who volunteers at St Barnabas Church where many of the aforementioned drug deals (and indeed drug use) would take place. “You could go over to the bookies and you’d get stoned as you’d walk past. But that’s cleared up now.”
She adds: “I do not feel as intimidated. I haven’t noticed as many syringes either (in the St Barnabas churchyard).”
Further down the High Street, Elaine from Everyone Erdington is leaving the library and heading out into the Town Centre. “They’re really putting a lot of effort in,” she exclaims, also acknowledging an increase in police presence over recent months, “and they’ve arrested a lot of people for drug dealing.”
Her friend, Pauline, from Erdington Lunar Society, quickly mirrors the most noticeable change. “Somebody’s just said to me how they’re happy to shop at Iceland again now,” she tells, “because the drug dealers outside there have now gone.”
Extra police presence and working with partners seem to be working, and these simple yet effective first steps are now turning to strides on Erdington High Street. But fanfare can soon become cacophony, with most negative comments about Operation Fearless being veiled concerns as to how it will make any real and lasting impact.
“Hopefully [Operation Fearless] can crack down on the serious anti-social behaviour and crime that’s been taking place on the High Street,” tells Erdington Ward Councillor Robert Alden, who lives with his young family near Erdington Town Centre, sits as Chair of the Erdington Business Improvement District, and has spearheaded the area’s repeated campaigns for a Public Space Protection Order.
“And the key thing is now there’s all these additional officers here is making sure both businesses and residents report any crime that they see… because there are the officers here now to deal with them.”
He adds: “It might be a partial numberplate, it might be a partial description, but [people need to report] it in directly to the police. Because that information will get used and pooled together with other intelligence and enable [the police] to carry out raids, to get warrants, and put people behind bars.”
“Regeneration is key too,” explains Erdington Ward Councillor Gareth Moore, who sits on Birmingham City Council’s Planning Committee and watches communities expand and decline across the city. “Because you want businesses to come and invest, to create jobs and a good local economy and thriving local centre – and they’re not going to do that if people don’t feel safe.”
And borrowing some rhetoric from those with less direct knowledge of what Erdington was, is, and could be again, Cllr Moore concludes: “It’s really important we get the crime issues addressed… we don’t want it to be a ‘no-go area for residents’, we want it to be a no-go area for crime.”
Official launch of Operation Fearless at Villa Park and on Erdington High Street 07.01.25 / Pics by Joe Marchant, Ed King, West Midlands Police
