OPINON: I love the Villa (more than my dinner) but I’ll NEVER pay £14.95 to watch a game on TV

Words by and pics by Adam Smith

On 18th October history was made in British football, and for my club Aston Villa.

Not the good type of history, like winning the league with a record number of goals, but the bad kind of history. The kind of history people will remember in the ‘that’s where it all went wrong’ kind of history. Like when an alcoholic remembers the first time they drank hand sanitiser

The Villa‘s game against Leicester was the club’s first ever to be shown on Pay Per View (PPV), at an eye-wateringly price of £14.95. It was not long ago when you could actually go to Villa Park for £15.

The Premier League Ripper-Offer-in-Chief, Richard Maters, justified the price saying: “we believe we have a good product.”

But it’s not, is it?

Football without fans is awful, it’s like watching park football. It’s like decaf coffee, like sex in a spacesuit, like listening to music with only one earphone working. Without fans, football cannot be fantastic.

No matter how many times everyone involved with the English Premier League (EPL) say “it’s the best league in the world”, it does not make it true. The Premier League is not even the best league in England, the Championship is way more exciting. And fair.

As a fan, the EPL is awful, we get ripped off at every turn and turnstile. Tickets are way cheaper in Germany, France, and Spain, and fans abroad can watch their teams play on terrestrial TV. We can’t, not since Sky made us pay for top flight football. In fact, our international counterparts can even watch English football teams on their TV for free… but in the UK, we cannot.

Champions League games used to be broadcast for free on ITV, but then because BT wanted more Internet customers they bought the rights – now, instead of a generation of youngsters watching inspiring English teams’ exploits for free, the Champions League now is the preserve of a tiny amount of people compared to ten years ago.

Even the term ‘product’ turns my stomach, like when football clubs began calling fans ‘customers’.

Calling someone a customer implies there is a choice to be made, but a real fan cannot swap teams. I did not choose to be a Villa fan; I didn’t have a choice. My great grandad preordained it, or maybe my great great granddad – by the time my nan and granddad were queuing for tickets in the 1930s they were both already from Villa families.

And even if I was an orphan, I grew up in Perry Barr, where the club started, and most my friends are Villa. My funniest memories are shared experiences with all them going to, or coming back from, watching the Villa – sometimes even what happened on the pitch is included in my mind’s mosaic of being Villa.

That’s why when a glory hunter tries to wind me up, I don’t care. I feel sorry for them. Yeah, you have your memories of watching a league win on TV… I’d rather have mine of not sleeping for two days after Villa got to the FA Cup Final for the first time since 1957 (when my granddad died two days before the cup final) in 2000, thank you very much.

My point is, I don’t have the choice to watch the Villa or not. But I do have the choice how to watch them, and where to watch them. And I choose never ever to pay £14.95 to watch them in an empty stadium. Or a full stadium, because when life returns to normal the FA are not suddenly going to stop PPV are they? Their Trojan horse/cash cow hybrid is here to stay. 

I would rather choose to stream the game for free via one of the multitude of Middle Eastern based websites, that have sprung up to allow us just this option. I have plenty of friends who do.

The fact that these websites (and somewhat more dodgy streams) exist is part down to the geo-political spat between Qatar and Saudi Arabia makes it even funnier when the ‘global game’ is shoved in our face.

Who usually clinches the top spots in the Premier League? Usually the club whose owners own the most fossil fuels, that’s who. Human rights violators have earnt a seat at the top table of our game. So, if the other side of the ‘global coin’ is easy-to-find streaming sites then it shows the football money men can’t have it both ways.

But now, I can’t even watch games that kick off after 8pm in a pub because I’d miss the end of the match – thanks to video assistant referees (another nail in coffin of football, along with tackling being banned and drop balls mysteriously disappearing) the games last too long and will not finish before the 10pm curfew.

It cannot be a coincidence when pubs had to close at 10pm, and households were forbidden to mix that, PPV was suddenly announced. The beautiful game’s bean counters have been itching to do this for years.

And what better than a national crisis to take advantage of?

When an NHS nurse is risking life and limb to fight COVID-19 and wants to watch their team after a hard shift, the Premier League decides this is the time not let them watch their team for free. This pandemic has shown the true colours of so many people, organisations, and companies. The Premier League have shown theirs.

The Premier League now can be added to the list of wrong ‘uns – along with bog roll hoarders, bog roll price hikers, and that Facebook friend with mush for brains who keeps on sharing those generic “I’m not wearing a mask” statuses.

My friend pays good money for his Sky Sports subscription, and generously gives me his password. (I’m enraged on behalf of his wallet he is now expected to stump up even more money to watch games he would expect for free.) The broadcasters obviously did not mention their plan to charge per games when he or any other customers signed up for a year or 18 months.

So, I don’t blame anyone for streaming Premiership games online ‘illegally’ – part of me thinks those people who show a match on their Facebook Live are cyber freedom fighters.

If a skint dad wanted his Villa mad kids to see the last day relegation decider against West Ham, but could not afford Sky or a trip to the pub, then I will lose no sleep if he finds a way, anyway, to have that bonding experience with his kids.

Personally, I don’t use the streaming sites – I’ve got a works laptop and don’t want it riddled with viruses. The editor might presume I got them through watching porn.

But one thing is for sure, £14.95 to watch a game of football on TV is more disgusting than anything in my search history.

I won’t degrade myself. And the Premier League should have more respect for all of us football fans.

For more on Aston Villa, visit www.avfc.co.uk

To find out more about the Premier League, visit www.premierleague.com

NEWS: “Hooligan masks” sold in Erdington pubs, ahead of mandatory face covering measures on 24th July

Words by Adam Smith / Pics of pubs by Ed King – pics of masks supplied by anonymous

Frightening hooligan masks” are being sold in the pubs of Erdington – ahead of next week’s Government deadline for everyone to cover their faces in shops and on public transport.

The “Zulu masks” with the logo of the feared Birmingham City Football Club hooligan group The Zulus are being snapped up for £5 by Blues fans wanting to “look hard” on the street.

However, Aston Villa fans have complained the masks will worry young and old people as they are “inciting violence.”

Steven Lee, aged 53, said: “This is typical Blues. The Zulus are known for hooliganism. If my son, who is a teenager, is wearing his Villa mask, sees someone on the bus with this Zulu mask of course he is going to be afraid.

The fact that hooligans are cashing in on their violent past during COVID-19 pandemic is frankly sickening. They are being bought by idiots trying to look hard.”

He added: “It looks like the Villa are going to be relegated so next season we will be playing Blues, and I bet a lot of their hooligans will be wearing these masks on derby days, it will be chaos.”

Another Villa fan, who did not want to be named, added: “I give it a week before one of masks is used in an armed robbery or some street violence, celebrating criminals is just wrong.”

However, the mobile salesmen who has been hawking the masks around the pubs of Erdington, said: “It is just a bit of fun, I sell Villa, Blues, Liverpool, Manchester United masks and my supplier offered me these Zulu ones and they have been pretty popular.”

The salesman, who refused to be named for fear of recriminations, told Erdington Local: “I was a Zulu myself so I know most the people who are buying them are not remotely hooligans, I should be getting congratulated for helping stop the spread of the virus.

I’ve been in the Red Lion, The Charlie Hall, Church Tavern and the New Inn, amongst other pubs, and will continue selling these Zulu masks until they run out.”

The Zulus were formed in the early 1980s and quickly became notorious. standing out among other firms as they were multi-cultural whereas as others were mostly white – they featured heavily in the 1989 Gary Oldman film The Firm and various football violence documentaries since.

However, in recent years prominent members like Barrington Patterson have become celebrities in their own right – raising £100,000s for charity. Zulu members also organised a peaceful Black Lives Matter protest in Birmingham city centre earlier this month where the masks were seen in public en masse for the first time.

I was driving past the coach station, turning right onto Rea Street, and got caught in the middle of the Blues-Black Lives Matter march,” describes one eye witness, “everyone was wearing masks, but some of the bigger lads had the Zulu branded masks and t-shirts on.

There were mainly standing at the sides of the procession though, almost like security. I wouldn’t have argued with them, they looked pretty fierce, but they weren’t giving anyone any trouble. I think there was an EDL march happening in Birmingham on that day too.”

Downing Street confirmed everyone in England will have to wear a mask in shops from Friday, July 24 as well as public transport which came into affect in June.

After legislation is passed in Parliament people could get fined as much as £100 if they are found not wearing a mask in a shop or on public transport.

To find out more about the Government’s request for the public’s use of masks from 24thn July, visit https://www.gov.uk/government/speeches/face-coverings-to-be-mandatory-in-shops-and-supermarkets-from-24-july