Words by Steve Sharma / Pics supplied by Witton Lodge Community Association
The latest North Birmingham Economic Recovery (NB:ER) Group Business Engagement & Growth workshop provided invaluable insight into the importance of strategic marketing and branding.
Hosted by Witton Lodge Community Association and held at Perry Common Community Hall in January, attendees learned how to coordinate and implement outbound and partner marketing as well as the value of Public Relations and Branding.
A series of presentations also examined why effective marketing is a crucial part of any business plan and how emotions and meaning behind branding have an enormous impact on the success of marketing.
Formed in response to Covid-19 to support both businesses and individuals recover from the pandemic, the latest NB:ER workshop was part of the group’s continuing commitment to ‘creating effective routes into skills training and sustainable jobs for those currently facing barriers and/or exclusion.’
“It was a pleasure to deliver and be a part of the latest NB:ER Business Engagement & Growth workshop talking to attendees about how consistent and genuine marketing, branding and social value are essential components of a successful business,” said Lyndsey.
“The attendees were really engaged and interacted throughout our session asking considered questions and making valuable connections with other small businesses during networking in between presentations and after the session – a well organised event by the NB:ER team!”
Emma Rhymes from Winvic Construction talked about how to use CSR and Social Value to grow your business while Linda Jones, from the Salus Fatigue Foundation, spoke about the journey of a local successful enterprise.
“It was great to see so many people taking part, with many commenting on how they picked up useful tips on how to create meaningful and impactful marketing,” she said.
“Thank you to everyone who attended and supported the event, especially our partners for their great presentations.”
The North Birmingham Economic Recovery (NB:ER) Group is formed of businesses and institutions with a vested interest in North Birmingham, including Aston Villa Foundation, IM Properties, BMET, and Witton Lodge Community Association.
NB:ER is further endorsed by West Midlands Mayor Andy Street and supported by the West Midlands Combined Authority, who are a member organisation to the group.
For more on the North Birmingham Economic Recovery (NB:ER) Group & Plan, visit www.northbirminghameconomicrecovery.co.uk
For more on Witton Lodge Community Association, visit www.wittonlodge.org.uk